Monday, October 26, 2009

Greenest Car Company, Honda, Goes Greener Yet, Harder and Faster


Honda has the highest average fleet mileage of any volume carmaker selling in the U.S. market today. And it's had that distinction for many years.
But in the face of the car-market meltdown, oil prices that have risen from $30 to $80 a barrel within months, and growing global environmental concerns, rules, and regulations, Honda has concluded it's not doing enough.
So the company is in the midst of rewriting its product plans, pushing harder and faster to make its new cars lighter, less thirsty, and more green--while keeping them nimble, clever, and fun to drive. It has already canceled a V8 engine and a line of larger, rear-wheel-drive cars.